Bowerman's structure led into the introduction of the "Moon Shoe" in 1972, so named as the waffle tread was reported to resemble the footprints remaining by astronauts to the Moon.

Nike was an early adopter of internet advertising, email administration systems, and employing broadcast and narrowcast conversation technologies to develop multimedia internet marketing strategies.

In an effort 솔루션 to refocus its business enterprise lines, Nike started divesting alone of many of its subsidiaries within the 2000s.